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About Heart in Oregon



What is a Heart in Oregon

A green Heart in the outline of Oregon is the symbol of the Oregonian.  It was born with the idea that we love our home and, we do what we can plus a little bit more.

Overview of the Heart in Oregon Company

“I love it here! This is my home; Here is a place I love.” That is simple meaning behind our Heart in State and Heart-Shaped designs.

The Heart in Oregon Company was born with a simple sketch on a napkin in a Portland coffee shop. Oregon + Green Heart + a Dream = My heart is in Oregon.

Over a decade later, we have many designs that promote the passion people carry for the places, activities, and things they love. We have a thoughtful design for each state. We continue to improve upon these designs through the stories our customers share.

We started as a simple company, selling just one iconic sticker. Now, our brand spans across an array of products. In all new endeavors we take, whether a new product line, new partnerships or philanthropic endeavors, we take them with the goal of continuing to capture and share the love. We make this up as we go along, always keeping the spirit of simple love that coffee shop napkin was sketched with.

We have programs for wholesalers, local artists, non-profits, and special events. Our programs allow for these organizations benefit from our hard work for their purposes, as well as help us thrive through strong partnerships and a sense of community.

To us, we feel it’s about people. People have the power to both create and destroy, improve or remove. When people promote how they feel about their place and find others who feel the same way, they get together and talk; it is through those heartfelt and nostalgic conversations that powerful things are born.

Thank you for taking interest in what we have to say.

What is a Heart in Oregon?

A Heart in Oregon is a simple way of saying, “I love it here!” The core of our brand is represented in our state-shaped decals with a heart in the center. The core heart in-state line is supported by heart-shaped decals with a person, place, or thing inside the heart. State shaped Heart in Oregon demonstrates local love and pride for a place. Their heart shaped counterparts demonstrate something they love; such as a hobby, that is held near and dear to that person. In either case, what we have discovered, is that the humble sticker allows for these to be publicly viewed, leading others who love similar things and places to seek out one another. The goal is for our stickers to initiate conversation and community.

The Heart in Oregon Story

 Heart in Oregon Movers and Makers. Tracy Berry of Portland's KGW Movers and Makers short on Heart in Oregon.

It all started with an internal monologue, a napkin, and a dream.
In 2003, Chris Bucci was unemployed in Oregon with few prospects, making his ability to remain in his adopted home of Portland look bleak. Where would he go? What would he do? His heart was here, his heart was in Oregon. While having an internal debate about his future, a man approached Chris at an outdoor seat, (modern day: Salt & Straw on NW 23rd Ave) and offered Chris an I (heart) Portland stickers for two bucks. Being the sticker lover that Chris is, he bought 3 for $5. This set the gears in motion. He decided, “I’m going to make a sticker with the shape of Oregon and heart in the middle.”


On a napkin, he drew a rough sketch of Oregon with a heart in the center. He knew he was on to something and if he was right, he could continue to live here in Oregon. If it could work here in Oregon, he could get it to work anywhere because everyone loves the place they call home. This is how he planned to live his own pioneering Oregon dream.
So, with his last few hundred bucks, Chris contracted Mary, an Art Institute of Portland graduate to collaborate, and bet his future on 1500 stickers.

He sold exactly ZERO stickers.

When first printed, the stickers were rectangles and not the Oregon shape as we all know and love. Then, a friend said the design would be better if the sticker was cut to the physical shape of Oregon. (Thank you Diane & Chrissy). That night, he went home and butchered the first sticker to capture the shape of Oregon. Even as mutilated the sticker had become, his friend was right. He began cutting each sticker by hand and they started selling.

The original color of the heart was red until a friend suggested the heart be green because “It’s Oregon.”

Today, Heart in Oregon has sold state-shaped, heart-shaped, custom-cut and MLS (Major League Soccer) stickers throughout the country. They are in small shops, grocery stores, airports, and online retailers nationwide.

It’s not a large business, but it is enough for Chris to still live his dream in his adopted home of Portland, Oregon. Chris dedicates his time to the Heart in Oregon brand, raises his son as a single parent, and still takes time for the things he loves- listening to someone else’s story about the places they love and sharing with them a piece of the place he loves in return.


How we approach things:

We do what we can…and then do a little bit more.


Donations and Community Outreach:

We donate and heavily discount thousands of stickers and products each year to worthy causes in the Pacific Northwest and internationally. If you are interested in having Heart in Oregon support your event, simply reach out on our contact page. If we can, we will.


Retailers and wholesalers:

Sell Heart in Oregon products in your store. They are profitable, take little room, and sell quickly. We would like to share our success with you. Early on, we discovered the importance of the retailers in our success. The demand for our decals and other products is much higher than one person can supply. Our retail partnerships help satisfy the demands of millions. Drop us an email at, and tell us to how to reach out to you.


To the purchasers of our products, we thank you. You are the secret sauce that has made all of this possible. Over the years, we have heard many stories about how you got your first sticker, why you got one, or the special feeling you had when you saw one. Our decals help identify each of us to each other and start a discussion about the love we have for our state. We love hearing your stories about the places you love. Always let us know what you’re thinking.


Quick advice for young entrepreneurs

=>Too many to count, but here are a few: Don’t be afraid. Be cautious as you do new things, but don’t be afraid. Fear is paralyzing.
=>Get the idea out of your head and into the world. Other folks don’t want your idea, they have their own, and they can and are willing to help. (Most of the time)
=> Making mistakes and correcting them are your shortest path to success. Embrace the mistakes along the way.
=>There are a million great ideas out there, but implementation is the key to success.
=>The number one reason small businesses fail is by losing focus and depleting their resources. Be wise with your cash.
=>Take good great care of your people. Rarely, can you do this alone

Our Policies:

Rrturns Our policy lasts 30 days. If 30 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:
* Gift cards
* Downloadable software products
* Some health and personal care items

To complete your return, we require a receipt or proof of purchase.

Please do not send your purchase back to the manufacturer, please email us first with your request.

There are certain situations where only partial refunds are granted: (if applicable)
* Book with obvious signs of use
* CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened.
* Any item not in its original condition, is damaged or missing parts for reasons not due to our error.
* Any item that is returned more than 30 days after delivery

Refunds (if applicable)
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.
If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days.

Late or missing refunds (if applicable)
If you haven’t received a refund yet, first check your bank account again.
Then contact your credit card company, it may take some time before your refund is officially posted.
Next contact your bank. There is often some processing time before a refund is posted.
If you’ve done all of this and you still have not received your refund yet, please contact us at

Sale items (if applicable)
Only regular priced items may be refunded unfortunately, sale items cannot be refunded.

Exchanges (if applicable)
We only replace items if they are defective or damaged. If you need to exchange it for the same item, send us an email at heart(at) and send your item to: PO Box 66658, Portland, OR, 97290, United States.

If the item was marked as a gift when purchased and shipped directly to you, you’ll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you.

If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and he will find out about your return.

To return your product, you should mail your product to: PO Box 66658, Portland, OR, 97290, United States.

You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

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